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Performance Evidence
review and report on potential cooperative online marketing initiatives or sites for at least three different products or services according to business contextdevelop a marketing proposal for at least one cooperative marketing site from the above, including relevance to the business, potential benefits, and technical and financial resource requirementscreate content for the above cooperative marketing site, including use of text and imagesupload content to cooperative marketing site according to technical procedures and to meet site content guidelinesdevelop a schedule for updating text and images in the above content.
Knowledge Evidence
online cooperative marketing opportunities available to the tourism industry in Australiacurrent national, state and regional frameworks for online cooperative marketing initiatives for particular industry sectorsbusiness requirements to undertake online cooperative marketing:available technologybudgetintended audience and marketmarketing goals and strategiestime resourcestraining requirementstypes of product and service offeredcontent requirements for online sites:conformity with style guideslinks to other sites and emailsnumber and size of digital images or multimedianumber of wordsorder of informationpricing by room or packageproximity to data and geocodingprotocols for uploading content:allocating responsibility for updating of contentmonitoring pricing and timing of the release of special offersmonitoring system-generated emailstimetable for updating words and imagesguidelines and requirements for format and style of typical online copytechniques for capturing, saving, storing, manipulating and uploading digital images to cooperative sites.